INGO Insurance Company announces an open tender for the selection of a marketing partner - a full-service agency for comprehensive support of advertising campaigns and implementation of a marketing strategy for a period of 1 year.
The client,INGO Insurance Company, has 30 years of experience in the insurance market. The company is one of the largest insurers in Ukraine in terms of insurance claims, premiums and own assets.
Companies - legal entities or individual entrepreneurs - that provide services in conducting omnichannel advertising campaigns, including setting up advertising in Google Ads, Facebook Ads, Programmatic platforms, Telegram, Tik-tok, Telegram, UNO (Out Of Home), etc. are invited to participate in the tender.
- High rating of a potential contractor according to IAB Ukraine and the All-Ukrainian Advertising Coalition
- Google Partner Premium status
- Meta Business Partner status or certificates of Facebook Blueprint staff members
- Availability of successful cases in the field of insurance
- Consent to provide access to track advertising campaigns online, which automatically provides access to advertising profiles in Google Ads, Facebook Ads and Programmatic platforms
- Consent for the Customer to make changes to already launched advertising campaigns free of charge
- In case of winning the tender, the contractor company agrees not to participate in tenders and not to provide services to companies that are competitors of the Customer for the duration of the contract
- The tenderer has no clients from the Russian Federation, and if the company is part of an international holding, this holding also has no representative office in the Russian Federation
Thelist of areas of work includes:
- comprehensive support of advertising campaigns
- implementation of a marketing strategy for a period of 1 year.
Tasks to be performed by the contractor:
- Conducting omnichannel advertising campaigns to encourage customers to choose insurance from INGO Insurance Company
- Popularization of online insurance policy purchase
- Familiarizing customers with new services, promotional offers
- Advertising of new products, promotional offers
- Promotion and improvement of brand awareness
- Implementation of other ad-hoc tasks
The general terms of cooperation are 2024-2025.