INGO Insurance Company announces an open tender to select a marketing partner - an agency

INGO Insurance Company announces an open tender for the selection of a marketing partner - a full-service agency for comprehensive support of advertising campaigns and implementation of a marketing strategy for a period of 1 year.

The client,INGO Insurance Company, has 30 years of experience in the insurance market. The company is one of the largest insurers in Ukraine in terms of insurance claims, premiums and own assets.

Companies - legal entities or individual entrepreneurs - that provide services in conducting omnichannel advertising campaigns, including setting up advertising in Google Ads, Facebook Ads, Programmatic platforms, Telegram, Tik-tok, Telegram, UNO (Out Of Home), etc. are invited to participate in the tender.

Prerequisites are:

1. High rating of a potential contractor according to IAB Ukraine and the All-Ukrainian Advertising Coalition
2. Google Partner Premium status
3. Meta Business Partner status or certificates of Facebook Blueprint staff members
4. Availability of successful cases in the field of insurance
5. Consent to provide access to track advertising campaigns online, which automatically provides access to advertising profiles in Google Ads, Facebook Ads and Programmatic platforms
6. Consent for the Customer to make changes to already launched advertising campaigns free of charge
7. In case of winning the tender, the contractor company agrees not to participate in tenders and not to provide services to companies that are competitors of the Customer for the duration of the contract
8. The tenderer has no clients from the Russian Federation, and if the company is part of an international holding, this holding also has no representative office in the Russian Federation

Thelist of areas of work includes:

• comprehensive support of advertising campaigns
• implementation of a marketing strategy for a period of 1 year.

Tasks to be performed by the contractor:

• Conducting omnichannel advertising campaigns to encourage customers to choose insurance from INGO Insurance Company
• Popularization of online insurance policy purchase
• Familiarizing customers with new services, promotional offers
• Advertising of new products, promotional offers
• Promotion and improvement of brand awareness
• Implementation of other ad-hoc tasks

The general terms of cooperation are 2024-2025.

Interested candidates are kindly requested to submit their tender proposals in the form of presentations, which will include:

1.Legal information

• An extract from the Unified State Register of Legal Entities as of the date of the Agreement conclusion;
• A copy of the Taxpayer's Certificate;
• A copy of the license for certain types of activities;
• A copy of the Charter or an extract from the Charter (first, last pages and pages indicating the powers of the governing bodies of the Contractor Company);
• A power of attorney (regulation, order, etc.) authorizing to sign the Agreement

2.Presentation of the company/cases/clients

3.Presentation of the team that the Bidder is ready to allocate on a permanent basis to solve the Customer's marketing tasks during 2024-2025

4.Price offer, with information on the list of services and agent commission

5.Information in the form of answers to the following questions (without which the tender application will not be considered):

• Provide a link to the agency's status as a Google Partner Premium
• Provide a link to Google Ads certificates (skillshop) of in-house PPC specialists. Certificates must be valid as of the tender end date.
• Provide links to team certificates

1. Certification in Google Ads contextual display network
2. Certification in evaluating the effectiveness of ads in Google Ads
3. Certification in shopping campaigns
4. Google Ads certification for video campaigns
5. Google Ads certification for search campaigns
6. Google Ads certification for running app campaigns
7. Certification in Google Ads creatives
8. Certification in Google Analytics
9. Certification in increasing offline sales

• Agency status as a Meta Business Partner or Facebook Blueprint staff certifications. Provide a link
• Do you have any awards at Ukrainian or international festivals in the last 2 years?
• Availability of successful cases in the field of insurance.
• Do you agree to allow the Customer to track advertising campaigns online, which automatically provides access to advertising profiles in Google Ads, Facebook Ads and Programmatic platforms, etc
• Do you agree that the Customer has the right to make changes to already launched advertising campaigns free of charge, to reallocate budgets where technically possible, including stopping the advertising campaign completely and returning the unspent budget?
• If you win the tender, do you agree not to participate in tenders or provide services to companies that are competitors of the Client for the duration of the contract?
• What TV channels, radio stations, and UN networks do you cooperate with and have contracts in place?

Validity period of the tender offer. Tender proposals shall be valid for at least 3 months from the date of submission of the Tender proposal by the Tenderer.

The Tenderer may receive clarifications if necessary: On organizational and technical issues of the tender, please contact the Head of the Marketing Department, Lymar M.V. email: mlymar@ingo.ua

Method, place, date and time of submission of the tender proposal.

The original tender proposal shall be sent to the tender organizer by mail or courier.

Postal address for sending documents: 33, Bulvarno-Kudriavska St., Kyiv, 01054, Ukraine, "JSC "SK INGO", Lyudmila Artemova, "DO NOT OPEN! Tender offer of a marketing partner - a full-service agency for comprehensive support of advertising campaigns and implementation of marketing strategy".

The tender offer in the form of an electronic document (.PDF format) is duplicated to the mailbox:

e-tender@ingo.ua, which confirms the company's compliance with the requirements specified above. In the subject line of the email, please indicate the subject of the tender and the name of the company

The deadline for submission of the proposal is February 22, 2024, 18:00

We will be grateful for your company's participation in this call for proposals!